"Strategic" Philanthropy?

What on earth is "strategic" philanthropy? Isn't "philanthropy" just helping people and communities out of the "goodness of our hearts"? Sure it is, but with more than a million registered non-profits in the U.S. alone, and with limited resources, how does a global corporation with a commitment to philanthropy go about picking and choosing which charities to support?

A Large Order of Beds, One Anesthesia Machine and a Van, to Go, Please.

When you're in a hurry and need some food immediately, you pull up to a fast food take out window and place a quick order. It's filled on the spot. Direct Relief International (DRI) has a network of effective charitable organizations around the world. They know when urgently needed medical supplies are required immediately, they can "pull up" to the DRI "window" and place an order. DRI then relies on FedEx to provide rapid and reliable transportation services in support of many of their initiatives.

FedEx Express Assists Water Missions International in Honduras Response

At the request of the First Lady of Honduras, Water Missions sent 10 water purification units to Teguicigalpa in response to recent flooding, with FedEx donating the transportation. Each unit will purify 10,000 gallons of water per day, permanently. FedEx Honduras cleared the freight on October 31 and Water Mission volunteers will immediately install the systems.