Addressing Questions Regarding Advertising and Marketing Programs

I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.

FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name.  And it is indisputable that the Super Bowl is the only single event where an advertiser can reach a global audience of this size . . . last year almost 98 million people watched the game.