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2008

Archives 2008, BCS Championship

FedEx Kicks Off New Campaign During Bowl Championship Series

By Steve Pacheco on December 31, 2008

Tags: 
  • advertise
  • advertising
  • BCS Championship
  • bowl games
  • orange bowl
  • sponsorship
  • steve pacheco
  • we understand

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As we approach the 20th anniversary of our FedEx Orange Bowl sponsorship, it’s increasingly clear that the landscape of advertising has forever changed. It is for this very reason that FedEx was one of the pioneers of sports marketing. We recognized then, as we do now, that we had to create innovative marketing solutions to break through the clutter to reach our customers.
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