FedEx Kicks Off New Campaign During Bowl Championship Series

As we approach the 20th anniversary of our FedEx Orange Bowl sponsorship, it’s increasingly clear that the landscape of advertising has forever changed. It is for this very reason that FedEx was one of the pioneers of sports marketing. We recognized then, as we do now, that we had to create innovative marketing solutions to break through the clutter to reach our customers.

I Only Have Two Hands: Another Look at Work/Life Balance

I continue to get great input on the subject of work life balance and the fact that it is such a struggle. So, I am now trying to go deeper into why this is such a problem. We all know the simple basic things we need to do - as mentioned last week - yet we still feel the pressure and the pain of trying to make it all work. So, what is the heart of the problem?

Addressing Questions Regarding Advertising and Marketing Programs

I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.

Heroes - Another Story

In a recent posting, I shared a Humanitarian Winner’s story because I wanted others to know the numerous ways FedEx employees reach out to help one another as well as strangers. Here’s another example of employees taking care of each other:

Happy Holidays from the Blog Team

2008 has been quite a year - I guess we picked a good time to launch our blog! With the holidays in full swing and the ball getting ready to drop, we wanted to take a moment to say thanks to all of the FedEx folks who contribute to this blog and the readers who share their time (and opinions) with us.