FedEx Huddles Up for A New Ad Campaign

As many of you watch the FedEx Orange Bowl tonight, I wanted to share my thoughts regarding the new round of ad work FedEx launched this January with the College Football Bowl Championship Series. This year’s FedEx brand campaign features five new television spots promoting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office. 

But wait, there’s even more…online!

Our media consumption habits are changing and online digital video continues to grow rapidly as a viable form of expression and communication. Consumers seek it out because there’s more content that they really want to watch at the touch of their fingertips. At FedEx, we’re eager to continue to embrace these changes and contribute to this new medium. So, on July 20, 2009, we will make a mass distribution of brand messaging via digital video content.

Short Attention Span Theatre

It’s no secret that American’s aren’t as focused as they once were.  USA Today blames it on television.  In a 2004 story they said the more television infants and toddlers watch, the more likely they are to have trouble paying attention and concentrating during their early school years.We’re all used to seeing somewhere between 3000-4000 advertising messages a day.  http://answers.google.com/answers/threadview?id=56750

We Understand: You Want a Cleaner Planet

As you know, we’ve been taking steps to reduce our carbon footprint with environmentally responsible initiatives. So we’re thrilled to announce the launch of our Complete Package sustainability advertising campaign, to show our customers how FedEx is factoring in corporate responsibility and sustainability efforts into our business decisions, and doing our part to reduce carbon emissions, use clean energy and limit resource consumption.

FedEx Kicks Off New Campaign During Bowl Championship Series

As we approach the 20th anniversary of our FedEx Orange Bowl sponsorship, it’s increasingly clear that the landscape of advertising has forever changed. It is for this very reason that FedEx was one of the pioneers of sports marketing. We recognized then, as we do now, that we had to create innovative marketing solutions to break through the clutter to reach our customers.