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2008

Mike Glenn's blog

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Addressing Questions Regarding Advertising and Marketing Programs

By Mike Glenn on December 29, 2008

Tags: 
  • advertising
  • cost reductions
  • FedEx Cup
  • FedEx Racing
  • marketing
  • marketing measurment
  • NASCAR
  • NFL
  • PGA TOUR
  • sports marketing
  • super bowl

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CAJH103[1].jpg.jpg I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.
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