Practical Environmentalism

"A house can have integrity, just like a person" - Ayn Rand -  Practical Environmentalism is strategic and transformational environmental stewardship that adds tangible value in the effort to be more responsible. It doesn’t matter if the organization practicing it is a household, a business, a state, regional or national government.

Corporate Culture vs. Social Media

If you want to learn a lot about a corporate culture, go through the process of launching a corporate blog.  Successful companies often become successful because they have strong cultures based on command and control – emphasis on control.  It’s all about process, approval, calculating risk and measuring outcomes.  That does not always jive well with social media. FedEx is one such company -- if the idea of losing control is scary then the idea of a blog has the makings of a nightmare!