Towels for Troops -- Part Two -- Collecting, Packing and Shipping

On Monday, January 26, Terrible Towels were flying in Pittsburgh. To be precise 2,555 towels were sailing into boxes as a small contingency of FedEx Ground employees quickly packed up 22 boxes for shipment to six military bases as part of the Towels for Troops campaign. Nearly 600 lbs. of Terrible Towels, many signed with personal messages of thanks and encouragement, were loaded on FedEx Express planes in Pittsburgh for final delivery to four camps in Iraq, one in Kuwaitand to a military hospital in Germany.

Towels for Troops: Celebrating the Pittsburgh Steelers Trip to the Super Bowl

To celebrate the Pittsburgh Steelers seventh trip to the Super Bowl in Tampa on Feb. 1, Pittsburgh-based FedEx Ground and the Pittsburgh Steelers have launched the Towels for Troops campaign. FedEx will be shipping thousands of Terrible Towels® to Steelers fans who are serving in the military overseas. The final delivery will be done by FedEx Express. Short of sending them to the Super Bowl, we can’t think of a better way to bring a little bit of Pittsburgh Steelers fever to our hardworking troops.

Addressing Questions Regarding Advertising and Marketing Programs

I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.

FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name.  And it is indisputable that the Super Bowl is the only single event where an advertiser can reach a global audience of this size . . . last year almost 98 million people watched the game.