But wait, there’s even more…online!

Our media consumption habits are changing and online digital video continues to grow rapidly as a viable form of expression and communication. Consumers seek it out because there’s more content that they really want to watch at the touch of their fingertips. At FedEx, we’re eager to continue to embrace these changes and contribute to this new medium. So, on July 20, 2009, we will make a mass distribution of brand messaging via digital video content.

Short Attention Span Theatre

It’s no secret that American’s aren’t as focused as they once were.  USA Today blames it on television.  In a 2004 story they said the more television infants and toddlers watch, the more likely they are to have trouble paying attention and concentrating during their early school years.We’re all used to seeing somewhere between 3000-4000 advertising messages a day.  http://answers.google.com/answers/threadview?id=56750