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Community & Disaster Relief

Towels for Troops: Celebrating the Pittsburgh Steelers Trip to the Super Bowl

By Allison Sobczak on January 26, 2009
 
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To celebrate the Pittsburgh Steelers seventh trip to the Super Bowl in Tampa on Feb. 1, Pittsburgh-based FedEx Ground and the Pittsburgh Steelers have launched the Towels for Troops campaign. FedEx will be shipping thousands of Terrible Towels® to Steelers fans who are serving in the military overseas. The final delivery will be done by FedEx Express. Short of sending them to the Super Bowl, we can’t think of a better way to bring a little bit of Pittsburgh Steelers fever to our hardworking troops.

No matter if the Pittsburgh Steelers are playing at Heinz Field, or to the dismay of opposing teams, at any stadium throughout the country, Steelers fans can be seen proudly waving the Terrible Towel as they root on the Steelers. On the Steelers' official web site it states that "the TOWEL is a positive force that lifts the Steelers to magnificent heights--and poses mysterious difficulties for the Steelers' opponents only if need be."

We’re working with Military Connections (), a non-profit organization that provides military troops with support, supplies and a connection to the United States while deployed. They are helping us to identify troops in Germany, Afghanistan and Iraq who are part of Steelers Nation. No, Steelers Nation is not a country, but the huge contingency of Pittsburgh Steelers fans who are spread out across the globe.

While football fans may recognize the famous Terrible Towel, I’m sure a lot of them do not know the history. In 1975, the Terrible Towel was created by the late Steelers broadcaster and icon, Myron Cope, to inspire fan involvement in a playoff game against the then-Baltimore Colts. For the past 12 years, the proceeds of the Terrible Towel have benefited the Allegheny Valley School where Cope’s autistic son has received treatment. The school, which serves children and adults with intellectual and developmental disabilities, has received more than $2.5 million from the sale of the Terrible Towel and related products.

Launched before the Steelers last Super Bowl win in 2006, we hope that the Towels for Troops campaign will be a long standing tradition

Tags: 
  • super bowl
  • steelers
  • Pittsburgh
  • military
  • FedEx Ground

  • Allison Sobczak's posts

Wonderful, something so small

Submitted by maria wheeler on 01/31/09 - 10:48 pm
Wonderful, something so small but powerful to help our troops feel that they to can experience the Super Bowl experience. Thank you once again for FedEx to bring a piece of happiness to the much deserved men and women who serve and protect those who are in need. I hope you enjoy the game and know that I and millions of Americans appreaciate you and all your sacrifice.
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this is a really cool thing,

Submitted by robert sprague on 01/30/09 - 6:23 am
this is a really cool thing, i would like to say thanx for keeping our troops in mind, i told one of our package handlers about this at work & he would like to know if he can donate a little cash for a towel, he has a relative who served & is a steelers fan, just wondering, thanx, rob.
  • reply

How awesome is this?? What a

Submitted by Barbara Lefler Rathmann on 01/29/09 - 5:20 pm
How awesome is this?? What a wonderful thing to do. Even if the towels do not get there in time for Super Bowl, I can guarantee you that any Steeler fan who doesn't have an official towel will fashion one out of any material he/she can get their hands on!! I lived in Pittsburgh until I was 41 then married a soldier and traveled to Germany, Virginia and have now settled in the Chicago area. The one constant while traveling with the military was that you could always find a "Pittsburgher." Always, always. My six month old granddaughter who also lives in Chicago has a black and gold stroller dubbed the "Steeler Mobile." It has a Steeler decal on the tray, black and gold pom poms on the handles and a Terrible Towel draping the stroller hood. I know she will be a Steeler fan, too. I love Chicago but I am very proud to be from Pittsburgh. Go Steelers!
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When I told my husband about

Submitted by natalie Ogfrodnik on 01/29/09 - 10:58 am
When I told my husband about the Pittsburgh towels he cried. No one is a bigger and I mean bigger fan of the Steelers than my husband. Is there any chance ( please please please)that I may have/purchase one of those towels as it would make my being an employee even that much sweeter? sincerely. Natalie Ogriodnik 402507 ( YIBA )
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Would the "terrible towel" be

Submitted by vernita on 01/28/09 - 4:54 pm
Would the "terrible towel" be available for purchase by regular fedex employees?
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just to say its brilliant to

Submitted by scott brown on 01/28/09 - 7:16 am
just to say its brilliant to see you chaps in the us supporting your troops its a pity the uk dont do as much .. keep up the excellent work .
  • reply

This is my grandaughter a

Submitted by Paula Kassouf on 01/27/09 - 11:24 pm
This is my grandaughter a true steeler fan and a supporter of our troops. Her uncle is in Iraq at this time and this was great opportunity for her to send a little bit of home to our heros serving our country. Go Steelers!!!!!
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I´m a pittsburgh fan since I

Submitted by Guillermo Martínez on 01/27/09 - 4:44 pm
I´m a pittsburgh fan since I was a child because my father is also a fan and my 8 years old son with my 3 years old daughter are also fans then we have 3 generations of Steelers fans in my family. We just are waiting for next sunday to celebrate. Arizona is a good team, but Pittsburgh is much better. Greetings. Guillermo Martínez. FedEx Mécico City
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Look at how awesome my

Submitted by Megan Thornburg on 01/27/09 - 2:38 pm
Look at how awesome my company is! HAHA!
  • reply

This makes me proud to work

Submitted by Lauren Jobes on 01/27/09 - 12:48 pm
This makes me proud to work for FedEx AND be so lucky to live right here in Steeler Nation, Pittsburgh!
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