Community & Disaster Relief

Towels for Troops: Celebrating the Pittsburgh Steelers Trip to the Super Bowl

By Allison Sobczak on January 26, 2009
 
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To celebrate the Pittsburgh Steelers seventh trip to the Super Bowl in Tampa on Feb. 1, Pittsburgh-based FedEx Ground and the Pittsburgh Steelers have launched the Towels for Troops campaign. FedEx will be shipping thousands of Terrible Towels® to Steelers fans who are serving in the military overseas. The final delivery will be done by FedEx Express. Short of sending them to the Super Bowl, we can’t think of a better way to bring a little bit of Pittsburgh Steelers fever to our hardworking troops.

No matter if the Pittsburgh Steelers are playing at Heinz Field, or to the dismay of opposing teams, at any stadium throughout the country, Steelers fans can be seen proudly waving the Terrible Towel as they root on the Steelers. On the Steelers' official web site it states that "the TOWEL is a positive force that lifts the Steelers to magnificent heights--and poses mysterious difficulties for the Steelers' opponents only if need be."

We’re working with Military Connections (http://www.militaryconnections.blogspot.com/), a non-profit organization that provides military troops with support, supplies and a connection to the United States while deployed. They are helping us to identify troops in Germany, Afghanistan and Iraq who are part of Steelers Nation. No, Steelers Nation is not a country, but the huge contingency of Pittsburgh Steelers fans who are spread out across the globe.

While football fans may recognize the famous Terrible Towel, I’m sure a lot of them do not know the history. In 1975, the Terrible Towel was created by the late Steelers broadcaster and icon, Myron Cope, to inspire fan involvement in a playoff game against the then-Baltimore Colts. For the past 12 years, the proceeds of the Terrible Towel have benefited the Allegheny Valley School where Cope’s autistic son has received treatment. The school, which serves children and adults with intellectual and developmental disabilities, has received more than $2.5 million from the sale of the Terrible Towel and related products.

Launched before the Steelers last Super Bowl win in 2006, we hope that the Towels for Troops campaign will be a long standing tradition

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Go FedEx and Go

Submitted by Rick Asalone on 01/27/09 - 11:55 am
Go FedEx and Go Steelers!!!!!!

What a great idea. Phoenix

Submitted by Jeffrey C. on 01/26/09 - 2:44 pm
What a great idea. Phoenix Local applauds the effort to bring the troops a little bit of joy during this time of conflict. The towels can be used in more than one way. If the Steelers lose, they can use them to wipe their tears. Go Cardinals. Shock the World.

What a great way to help our

Submitted by Zeke on 01/26/09 - 1:21 pm
What a great way to help our military Steeler fans and even those who just jumped on the wagon support the Black & Gold in the Super Bowl. I will now have the mental picture of thousands of troops waving the terrible towel right along with me during the game.

As a wife of a soldier and a

Submitted by Victoria Campbell on 01/26/09 - 1:16 pm
As a wife of a soldier and a Fedex Ground team member it is refreshing to see more people supporting what our soliders are doing. I am sure that the towels will be charished and enjoyed. For a piece of home, a part of tradition for most, will be with them. Thanks so much for thinking of them.

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